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[Formation] CSR and employer branding: how can you get started?

This interactive and enriching training course aims to equip each participant with the knowledge and tools needed to actively contribute to our commitment to a more responsible and attractive future. Together, let’s make our commitment to CSR and employer branding a central pillar of our corporate culture.

This training course (Qualiopi certified) is designed to help you take your first steps in CSR and Employer Branding in SMEs and ETIs. It will give participants the skills they need to effectively integrate these topics into their company’s overall strategy. It focuses on four main objectives:

Raising participants’ awareness of CSR issues
Identify how CSR can be effectively integrated into overall strategy
Comprendre le label Ecovadis et comment amorcer une certification
Identify best practices for building and measuring your employer branding approach

Target audience

CEO, Human Resources, CSR Manager, Marketing/Communication Manager, Employer Brand Manager. For SMEs & start-ups

Duration

2 days classroom training at Altyor’s Saint-Cyr-en-Val site (45590)

Cost

1,400 ex VAT (lunch included – evening meal and accommodation not included) Qualiopi-certified training course

Prerequisites

No prerequisites required

Next session

22 & 23 January 2025

Next session

26 & 27 March 2025

The training program

Building your CSR strategy

Definition of CSR
The pillars of a CSR policy
CSR standards and benchmarks
Focus on the Ecovadis label

Setting up your CSR strategy

Formalization communication
Kpi and tools
Case studies

How do you engage your stakeholders?

Get your staff on board
Bringing customers and suppliers on board
Bringing your eco system

How do you build your employer brand?

Employer Brand Definition
The company’s mission
Governance

How do you create a positive candidate experience?

Recruitment process
External communication
Case studies

How do you create a positive newcomer experience?

Integration course
Do’s and Don’ts
Measuring experience

How do you create a positive employee experience?

Creating a corporate culture
Internal communication
Case studies

Your trainers

Karen Murciano

Human Resources Manager / CSR Co-Pilot

Karen is passionate about her job, which puts people before resources, and builds a caring, transparent employee and candidate experience.

Marion Valentin

Marketing Manager / CSR CoPilot

Marion shares her experience in the development and day-to-day application of Altyor’s CSR Employer Brand strategy, as well as its deployment with employees and stakeholders.

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