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[Formation] Employer branding: where do you start?

Improve your company’s overall performance through your employer brand

Build an employer brand strategy has become essential to attracting and retaining talent. This training course will enable you to positively impact all aspects of your business, from corporate culture to employee engagement.

Qualiopi-certified training

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This Qualiopi-certified training course is designed to help you understand the challenges of an employer branding strategy for your company. It will also give you the effective keys to building and improving your employer branding practices. This training covers four essential aspects:

Understand the challenges of a successful employer branding strategy
Provide the tools to create a positive candidate, newcomer and employee experience
Put into practice according to your corporate culture

Target audience

CEO, Human Resources, CSR Manager, Marketing/Communication Manager, Employer Brand Manager. For SMEs & start-ups

Duration

2 days classroom training at Altyor’s Saint-Cyr-en-Val site (45590)

Cost

700€ (lunch included)

Qualiopi certified training
Contact your Opco to benefit from reimbursement

Prerequisites

No prerequisites required

Next session

January 22nd, 2025

Next session

March 26th 2025

This course can be combined with the ‘CSR, how to get moving’ course.

Download the training program

The training program

How do you build your employer brand?

Employer Brand Definition
The company’s mission
Governance

How do you create a positive candidate experience?

Recruitment process
External communication
Case studies

How do you create a positive newcomer experience?

Integration course
Do’s and Don’ts
Measuring experience

How do you create a positive employee experience?

Creating a corporate culture
Internal communication
Case studies

Your trainers

Karen Murciano

Human Resources Manager / CSR Co-Pilot

Karen is passionate about her job, which puts people before resources, and builds a caring, transparent employee and candidate experience.

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