The SERVICE model, a property-based model
The user does not buy the product and is not the owner. It is the manufacturer.
When to choose this model?
- When your product is always accessible to you and is not the property of the user (meter, …)
What are the advantages for the marketer?
- You are sure to be able to recover your products to give them a second life.
- This model offers you a recurrent income, thanks to the subscription.
What are the advantages for the operator?
- The equipment is free.
- The operator has access to the latest product versions.
- He can also have access to usage data
What are the advantages for the user?
- The user does not have to invest in expensive hardware.
- The user only pays if he uses it.